LEVERAGE YOUR CRM INVESTMENT. CEGs 1-to-1 Marketing Automation solution enables you to send personalized, relevant customer communications every time a specific customer event occurs to maximize your CRM investment and build stronger customer relationships.

1. DEFINE. Identify a customer event such as an inquiry, registration, or purchase and define the communication that you want sent when this event takes place.

2. LINK. Link the production of the communication to your CRM application.



3. ACTIVATE. Once you activate a communication, every time the customer event is recorded in you CRM system, your predefined communication is printed and mailed to your customer in less than 24 hours!

BENEFITS

Easy to Use. Manage templates, content, and variable data online?using on the knowledge gained from your CRM activities.

• Manage templates with our What You See Is What You Get (WYSIWYG) wizard
• Upload data in real time
• Establish and modify business rules
• Test offers and messages

Timeliness. Leverage your customer data to drive content, automatically respond to customer events.

• Link customer communications to specific events
• Respond to customer events in just days versus weeks

Relevance. When customers receive timely recognition and relevant messages, they spend more money, more frequently.

• Automatically mail communications to customers in real time
• Link images and text to customers at the demographic record level
• Send personalized cross-sell offers automatically within days of a purchase to increase customer value